SEO IS DEAD...LONG LIFE TO OSEO

A theatre collapses...Google too...

It may sound drastic, but the truth is that we´re witnessing the collapse of SEO's relevance. The battle is served and OSEO (Organic Search Engine Optimization) is beating Google's algorythm badly.

A very recent development, just today, a tragedy in London, illustrates the 5th of my SOCIALMOBILE 2014 PREDICTIONS perfectly.

5.- FROM SEO TO OSEO

Apollo Theatre in London collapsed just a few hours ago.  It is estimated that 80 people are wounded. Social Networks are filled with comments. I try to do a search on Google. I write "London Theatre". What do I get ? A map of the London theaters, offers to buy tickets ... Nothing about the tragedy up to page 5 of the search!!!

I then go to Twitter, write the same two words: "London Theatre". My Timeline gets full of news with links to videos, photos, testimonials, websites, blogs...

What's going on ? The undisputed king of search, Google's SEO algorithm has miserably lost relevance because it is not organic, it's not ALIVE.

Information is dynamic, vital, fast-changing, it's ORGANIC.

On 2014 we'll witness how OSEO (Organic Search Engine Optimization) will replace the traditional SEO. Those who better understand this change, will have irrefutable advantages for their message to resonate in the minds of citizens/consumers.

It's just a matter of time...