febrero 24, 2013


Compressed Knowledge To Get You Thinking...

febrero 22, 2013


A long time ago, in a living room far, far, away... 

It is a period of screen wars. 
Rebel devices, striking from a hidden base, have won their first victory against the evil Desktop Empire. 

The eyes of the earthlings, eager for content, are fixed on mobile. 
The Big Flat screens of the Republic, yearning attention from their once revered living room thrones, plan their triumphal comeback on board lusty 4K vessels. 

Myriad Content Alliances proliferate through the galaxy. 
Social Platforms fence in their population while loading their weaponry. 

During the battle, Search Engine Knights revealed their ultimate weapon: The Mighty Glass, a nano screened armored device with the power to rule them all… 

What a great year we are enjoying so far!!! In less than two months, 2013 has proven to be very action packed regarding what many of us call the battle of the screens. Big and Fixed vs Small and Mobile vs Smaller and... Wearable!!! Who will win the Screen Wars?


After the 3D fiasco, TV manufacturers put their comeback hopes on SmartTVs and the recent irruption of 4K ultra high def super large screens at the past CES.

Hardware-wise, I appreciate big screen manufacturers' efforts to be appealing, however, I have some concerns about their software and content strategies.

The way I see it, a SmatTV should basically be a large screen with online navigation capabilities, either through Apps or using built in/downloadable browsers; an OS compatible with current navigation protocols, RAM memory and some short of storage drive. Nothing out of the ordinary…

Kidnapping Ecosystems

However, TV Manufacturers seem to suffer an insane fever of  kidnapping fixation. They'd like to trap us into their elaborated ecosystems using crisp seductive devices. In an effort to emulate Apple’s itunes and appstore successful model, TV manufacturers vitaminize their screens with pre-installed applications channeling our access to content through fenced paths.

I do not support their policy, but I understand that, for example, a company like SONY, owner of a vast variety of content and a tradition of exclusivity (BETAMAX, Memory Sticks ) deeply rooted in their corporate culture, would try to capture audiences this way, but it is, in my opinion, a mistake for two main reasons:

  1. None of the manufacturers have the almost religious loyalty base of worshipers that idolize Apple policies and devices. None have a messiah to adore or a prominent Steve Jobs like visionary figure to lead by inspiration. 
  2. Audiences are more intelligent and connected than ever. They want freedom to choose and expand. I find it somehow hard to foresee a future in which better prepared consumers would prefer their choices for content consumption to be limited and decided by someone else other than themselves. 

TV manufacturers know their battlefield is limited to homes and try to rule over their turf, but I’d advise them to be extra careful with how they deal with audiences in our Social Media Driven world.


Smartphones and tablets dominate the mobile scenery. Laptops are moving away to exile as tablets unmask the content creation proficiency they had hidden behind their content “consumption only” disguise.

Smartphones are no longer the second screen

Most of us expend more time looking to our smartphone's than to any other screen. Besides, it does not longer compete with the big screen, it adds up to the experience of watching live TV. It enhances TV enjoyment with search and social.

Mobile screens rule over the game

Developers, content creators, marketing agencies, consumer companies, profit and nonprofit institutions, public and private, struggle to figure out how to stand above others to catch the eyes mesmerized in mobile screens. 

The plan is to keep muscling up the devices with speed, power and, most important of them all: connectivity.

Connectivity is the name of the game for mobile: with other devices you own; with other people's gadgets; with commercial aparatus in shopping malls, supermarkets, stadiums; with appliances, with urban furniture and street displays; through proximity, through the cloud... you name it. Connectivity to make that screen the remote control of our everything.


And just when we though there was no space for more screens, Google surprises us with the introduction of yet another one: Google Glass.

Game of Thrones

This short of Sci-Fi device, a wearable computer as Sergey Brin likes to call it, revolutionizes the market providing a screen in front of our very eyes... all the time! No more need to distract our head from what we do, or even from other screens, to enhance your experience.

Built in camera to capture, connectivity to share, in an elegantly light device: it’s a win!

It is a serious contender to dethrone the smartphone. Apparently, the way to win the screen wars passed through going smaller.

There are 3 clear benefits for this device over any other: 

  1. Better Portability 
  2. Hands Free Multitasking 
  3. Body Integration: it is not an extension, like regular glasses, it becomes part of yourself. 

I also see evident downsides: 

  1. Voice Command: it is ticklish to speak out commands when you are walking down the street, or watching your kids weekly soccer game, or even watching TV at home. 
  2. Distractive: could you wear one while driving without becoming a risk to others? Or, as Mark Zuckerberg pointed out to Mr Brin : How do you look out from this without looking awkward? 
  3. Being a Stand Alone Device: It could be a point in favor but also against Google Glass. Being a wearable computer implies putting a processor, wifi and mobile networks antennas, making it bulky even with the slim design accomplished so far. 

With smartphones as powerful, connected and ubiquitous as they are today, I foresee Google’s competitors making lighter glasses that would connect with different phones through apps using Bluetooth, letting the phone do all the hard work itself. It would even give hard disk memory to store pics and vids we do not want in the cloud.

Anyways, these are certainly exciting times to live as consumers, tech enthusiasts and Social Media Addicts like myself.

Let the Force be with us!

febrero 15, 2013


Twitter Meteorite About to shatter Google's Earth

Last night I was about to go to sleep… heck! I was already in bed… with my iPhone..  Social Media Addict that I am…, checking for twitter activity, when a shower of meteorite related twits rained all over my timeline.

My first though was to remain skeptical. I vaguely remembered glimpsing, earlier in the day, over a few twits about an asteroid that was going to pass nearby our beautiful earth. It was a great opportunity for twitter rumor yonkies to newsjack the event, make up a few fake videos, post them online, leak a few links to news addicts and virally spread the fake.

However, tons of video footage mushroomed everywhere in my TL. Way too many to be part of the joke of a few webpranksters buffooning around. The meteorite was real.

My Social Media self took immediate charge of my insomnia.What an amazing opportunity to measure the power of Social Media!

I typed the word “meteorite” into twitter search. Hundreds of twits filled up with links to video and pictures emerged on the fly.

I typed the same word in google. Wikipedia, adwords selling meteorite samples… nothing about the Russian events at that time.

Social Sharing was overpowering google’s algorythm!

Twitter is an amazing tool to promote content, virally spread ideas, share thoughts on the fly, speak out, engage, chat… but, without any doubt, twitter is one of the most powerful search engines around.  In a sense, it is a competitor for Google, and, as well as for the search giant, searches should be its most important  line of revenue. They just need to figure out the least intrusive, most efficient way to monetize it… and they will. When they do find out... Could Twitter be Google's Dinosaur Meteorite Event?

febrero 13, 2013


Imagine an epic battle between Batman and Ironman… It won’t happen because one is a superhero from DC Comics and the second one belongs to the Marvel Universe. In the world of comic rights, to be one or the other is worse than becoming villainous archenemies. Fortunately, we are not looking for creating the ultimate crossover blockbuster, only to use their personalities as analogies to illustrate the evolution of privacy. 

Batman vs Ironman 

There are many similarities between both superheros: both are hugely successful business men; both fight evil doers; both wear impressive suits financed by their, no less impressive, fortunes… 

However, there is a crucial difference between them: one wears a mask to keep his identity secret, the other not only does not care about his identity being known, he is a showoff actively seeking for fame and recognition. 

In the world of Social Media, Batman’s privacy would not have a chance. Keeping his identity secret would consume all his financial resources to the point of forcing Wayne’s Industries to Chapter 11. And even then, in our smartphone plagued world, all his efforts would have been futile. 

Tony Stark is much better prepared than Bruce Wayne to live in the Social Media Driven society we live. He understands the perils of revealing his identity, but prefers the ego bust of showing off. 

We live in a transparent world. Open societies where citizens overexpose themselves. The concept of privacy is blurring away dissolved into the so called cloud and certainly won’t mean the same to the current generation of kids, born and raised in the middle of a Social Media revolution. 

I’m old enough to remember the time when we had a certain illusion of control over our privacy. Governments, Security Agencies, Hackers, Paparazzi, Marketing experts and all the usual suspects craving for our private data had to ask, and do it politely, for any personal info you may decide to give them. Today, with everyone sharing the tiniest of their life’s details, we seem to be living inside those suspects’ wettest dreams. Not only are we willing to give valuable info, we‘re releasing it for free! Hey! We live in a world where our personal information is public by default. Privacy is the very hidden, and difficult to choose, opt-in alternative

Prerogative of Kings 

In 1995, pictures of King Juan Carlos of Spain sunbathing naked on the deck of a yacht were published by an Italian magazine. They were taken by paparazzi, using very potent zoom lenses, from a nearby shore. King Juan Carlos was furious and asked for the foreign affair’s minister to give him an explanation on why those pictures were made public. The Minister’s very respectful answer to the king was: “with all due respect, your majesty, the only way to avoid pictures like those being published, is not to sunbathe naked…” 

Is there value in privacy? For a public figure like the King, there certainly is. For the IRS, the Government and other public agencies? More than you probably want them to. For marketing specialists? You bet your socks there is. 

Dude what happened to our privacy? 

So, the following question comes to mind: If privacy is a valuable asset, how come our society seems to treat it like a disposable commodity? 

The answer is simple: because we trade it off for other valuable things. 

We trade our private info in exchange for “free” facebook and twitter accounts, “free” Youtube entertainment, “free” google searches, even “free” product recommendations. 

For some of us, this trade is ill-balanced because we value our privacy more than what we value the exchanged goods and services. It has even reached a point where it takes time and effort on our part to fight giving up our privacy. Our world is so transparent that keeping our privacy clean of meddling  requires the skills of a SEO expert. There even are companies offering courses and seminars to teach you how to acquire those skills. 

Whether we like it or not, we leave a digital track whenever we surf online. We even leave ways to track our physical whereabouts with our cell phones on and by our side 24/7. People tag us on pictures; write and gossip about us and not always with the best of intentions in mind. Can we cope with this? The answer is no. To keep things private require such effort nowadays that, as in the case of Bruce Wayne, I dare to say we are better off being widely transparent. 

Don’t misinterpret me, by being transparent I don’t mean reckless, careless or stupid. We have to secure critical info: password protect access to our social and financial accounts, make those passwords long and difficult to guess, change them frequently and practice all the hygienic advises recommended by security experts. I assume you are intelligent enough to know that is not the private info I recommend to be transparent about. 

What I mean is go ahead and share whatever you want to share assuming everything is being watched, and potentially judged. If you don’t want pictures of your naked self sunbathing to be public, don’t sunbathe naked. 

These are the times of personal branding. Our reputation is our most valuable asset. Misunderstanding happens. There will be trolls and character assassins ready to kill our reputation with lies and prejudice. My bet is that we’ll be better prepared to deal with the situations they’ll certainly bring if we've been transparent about our lives. 

Privacy is an endangered species and is being hunted high and low. The “good” old days where the occasional stalker, the freaky perv next door, was the only threat disturbing our privacy, are long gone. We live in a jungle plenty of hunters ambushed to predate on your privacy. I have a word for them: become scavengers, because when Social CSI investigators examine the corpse of our privacy, evidence will show it was death by suicide.

So, what are your thoughts about this? Are we killing our privacy? Do we surrender it as collateral in exchange for freebies or is it being stolen from us without our consent?

Picture from

febrero 01, 2013


Which One is Social Media?   BOTH 

A recent post by @jimdougherty titled "Why Social Media Marketing Isn't a Long Game" caught my attention briefly. It discussed a FORBES piece titled “The TruthAbout Social Media”, and ended asking: “Is Social Media Marketing a “long game” or are social goals more accessible than this?” Let me share my 5 cents on the matter.

In my opinion, the real question should read: Is Marketing (stripped off additional tags) a “long game”? If your answer to this question is yes, then you should treat SMM likewise.

Marketing has always been about a search to communicate ideas, a struggle for differentiation, a contest  to influence and resonate on people’s minds. Even when you use marketing to promote a short term objective, there is always a residual message embedded.

Social Media is a different channel to spread your message, a powerful one. One that tears apart the very fabrics of old fashion marketing practices for 2 main reasons:

1.-  It levels the plainfield empowering the consumer’s influence on his or her community.  The voice of an individual is not yet balanced with that of a company, but it is now at heights that enable it to speak up louder, and ears are listening.  Push and Pull strategies are losing ground to Participate and Embrace. The long run opportunities of this situation bewilder anyone’s imagination.

2.- It goes beyond the realms of other media because it is mainly about sharing. To Share to entertain, to gain recognition, to build a reputation or just for the heck of it. While with other media users engaged to mainly receive, anyone who engages in Social Media, joined either to share, receive what someone else is sharing... or both.   The power of Social media is the power of Sharing.

In conclusion, Social Media Marketing  requires a special understanding, different than traditional Media marketing, but, if you decide to include Social media as part of your Marketing efforts, then you should visualize it the same way you feel about Marketing as a whole. Whether it is a long run or a short one would depend on your perception about marketing itself.