No more waiting! Time has come and it’s here with a sizeable
jump of three, no less, operating system numbers in a leap. Adapting still to OS7 and its very juicy innovations,
(voice over wifi among BlackBerry users included), BlackBerry enthusiasts were
jumping head over heels when, last November, RIM announced BlackBerry 10 to be presented on Jan 30th, 2013.
Downhill curve in market share, distressed at the continued
loss of their once legendarily loyal customer base, many were the rumors about
the future of RIM. A few months ago I had a conversation with two
"BlackBerry Evangelists" about to give up on RIM. Both speculated of being taken over by some
giant internet mogul (Jeff Bezos’ comments about evaluating the possibility of Amazon stepping upon the mobile hardware business, emerged strong in the
conversation). They even told me that
the only way for RIM to survive would be to surrender to the siren song of
Android and become one of a long list of manufacturers that leverages the
Google mobile operating system.
In my opinion, this movement would have been a mistake, a
poison pill under the tongue, treacherous knife stuck in the heart of RIM’s corporate
culture. An irreversible leap into oblivion in shameful disgrace. Not adaptation,
but rendition. The killing of RIMs most valuable asset: its independence.
BlackBerry’s new platform 10 hits high score on its basics:
1.
Security and Privacy: its encryption system is
nonnegotiable. The Blackberry ecosystem seems bulletproof in regard to privacy,
one of the most valued properties by members of the lucrative and very
attractive segment of business executives.
2.
Unique User Experience The very rapid learning curve
BlackBerry system remains intact. Now they’ve combined it with a pleasantly
cool, and impressively zappy online browsing.
3.
Strong relations with Mobile Operators WorldWide: the use
of its own servers relieves operators from tons of traffic management they can
profit upon in addition to its chunk of BB plans.
The outcome from this move seems very encouraging. I
strongly believe there is a very profitable market waiting for what RIM is
offering, only time will tell us if this resurrection attempt came on time to
save one of mobile’s most iconic enterprises.
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